Music Magazine Advertisment Research : Existing Products
This is my analysis of three different types of music magazine advertisements for acoustic soul. However some maybe country however they are similar enough to my genre. This is why i have chosen these three.
Research : Music Magazine
Below is the original music magazine first released in the 1940's which is very different form the music magazines in the 21st century. There are a lot of differences as now a days the music magazines have a lot of colour to make it eye catch to the consumer. This music magazine below has very small text which makes it hard for the consumer to read. However this music magazine still exists today.
The Q magazine was founded in 1986 by Mark Ellen and David Hepworth. This magazine offered higher standards of art and printing than other music magazines at this time. It also has a large range of genes and artists so there is no specific image with this magazine. It is more of a general over view music with release dates and on going events within the content. Q magazines, target market was originally aimed for teenagers and the you generation for both genders and even today it is very popular.
The NME (New Music Express) has over 1.1 million music fans every week. This music magazine started as a music newspaper and gradually changed from 1980's to 1998 it has changed to a news print. It was the first British newsprint with a singles chart in 1998. Also in the 1970's it became the best selling British music newspaper. The NME's genre with rock, alternative and indie music.
The Billboard music magazine is an American entertainment, which is owned by Prometheus Global Media. It includes content with news, video, opinion, reviews, events and style. It has been known for its music charts, including the Billboard Hot 100 and Billboard 200, and displaying the most popular songs and albums in various genres. It was first released in 1894 and is still present today. The Billboard brand is built on its exclusive charts on the latest news, and promotes trends across all genres of music
Vibe music magazine is an American music and entertainment made by producer Quincy Jones. The magazine was initially released in fall of 2004. The magazine dominantly features R&B and hip-hop music. Vibe is very popular and is still available today.
From looking at this different music magazines I have chosen one tat may be suitable to promote my own music album. I believe 'Q' magazines will have the most to offer me as it its genre is the generic and while my album is soul. This is a great way to attract a larger target audience by distributing my album through this magazine because of the popularity 'Q' attracts. It may attract more than my target audience because the consumers may be adventurous by reading more about my album within this music magazine which will gain more interest from people.
Researching Media Packs
By looking at various music magazines I have chosen one that is suitable for us to promote my our own music magazine advertisement. I believe 'Q' magazines will have the most to offer us becuase its genre is the generic and while my album is acoustic soul. This is a great way to appeal the larger target audience by distributing my album through this magazine as the popularity of 'Q' is large. It may attract more than my target audience because the consumers may be interested by reading more about my album within this music magazine which will increase the interest of people.
"Q is the ultimate guide to modern music, distilling it down to the good stuff. Well respected by artists and labels, we have unrivalled access to modern music’s biggest names."
"Employing the world’s best music writers and photographers, we deliver our features with the depth and craft only a monthly music mag can – taking the time to get to the core of a story and producing a magazine you can truly luxuriate in."
"Q’s unrivalled access to the biggest names brings music’s most exciting characters to life. We put the reader in the room with their favourite artists, helping them understand what the stars are like to be with, what they stand for and how their own journeys have shaped their music."
Researching Media Packs
By looking at various music magazines I have chosen one that is suitable for us to promote my our own music magazine advertisement. I believe 'Q' magazines will have the most to offer us becuase its genre is the generic and while my album is acoustic soul. This is a great way to appeal the larger target audience by distributing my album through this magazine as the popularity of 'Q' is large. It may attract more than my target audience because the consumers may be interested by reading more about my album within this music magazine which will increase the interest of people.
"Q is the ultimate guide to modern music, distilling it down to the good stuff. Well respected by artists and labels, we have unrivalled access to modern music’s biggest names."
"Employing the world’s best music writers and photographers, we deliver our features with the depth and craft only a monthly music mag can – taking the time to get to the core of a story and producing a magazine you can truly luxuriate in."
"Q’s unrivalled access to the biggest names brings music’s most exciting characters to life. We put the reader in the room with their favourite artists, helping them understand what the stars are like to be with, what they stand for and how their own journeys have shaped their music."
The R2 ,music magazine will be a great magazine choice for our artist Jamie Lawson to use to advertise he's single ' Still yours'. This is because this magazine as it attracts the same target audience as Jamie Lawson's target audience
Below is the prices for a full page advert which is what we will use to advertise Jamie Lawson's Single 'still yours'.
Development of Ideas
Since I've analysed various music magazine advertisments examples, I started looking to create my own. The advertisement will have to be created in Adobe Photoshop, a software I was previously unfamiliar with, having extremely limited knowledge and minimal experience with it. Therefore, before I had to learn the basics of photoshop, such as things like how to set up the page correctly.
Planning Advertisement
Below is a list of fonts which can be used for our music advertisement page. The font we think will be the most appealing to our target audience and theme of our artists is Tahoma.
It is essential to know how the layers work otherwise developing ideas for our music magazine will be very difficult.
Below hows the process we went through to create our music magazine
