1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
What is the genre of the music video you have been allocated?
The genre of the song "losing you" by Aquilo, is indie alternative.
What are the associations with this genre of music generally?
Does this music video reinforce the expectations of this genre?
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustration, amplification or contradiction).
Describe the content of the music video - what happens?
What is the relationship between the lyrics and the visuals? Is this a music video
which illustrates, amplifies or contradicts the lyrics?
The relationship between the lyrics and the visual is telling back on memories what has happened. Within the music video the story of those memory are being told however, the shots keep changing between, memory to life now.
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustration, amplification or contradiction).
What is the relationship between the music and the visuals?
The relationship between the music and the visuals illustrate the lyrics. the visuals are a representation of the lyrics of the music.
Does the pace of the editing reflect the pace of the music? What kind of atmosphere is
created through the visuals and is this in keeping with the tone of the music?
The pace of the editing is smooth and slow, as the music hasn't got a upbeat as it is at a steady past. The atmosphere create through the visuals keeps the tone of the music breathe taking as it is going back on the memories he had then towards the end shows how they all came to a stop and ended.
Is there any lip-syncing used? How much? For which sections of the lyrics? Why?
Lip-sync is used throughout the whole of the music video. This is because when coming to edit the project is easier to match up the lip-synced version to a track and the vocals will stay the same throughout the track as they are recorded before.
